Super regular dreams up fresh and efficient strategic brand design solutions for international companies, institutions and small businesses.
In a complex and fast-moving world, Super regular keeps identities clear and simple to keep you close to your audience. People need landmarks, compagnies and brands they can trust. We help you simplify their choices.
By sharing each client’s ongoing brand experience and working directly with their top management, we design flexible identities. Super regular helps brands boost their notoriety and succeed in their commercial endeavours.
A brand is not merely a logo, it taps into feelings and emotions. A brand is defined not by marketing, but by individuals. People’s brand experience is our inspiration to built outstanding brand architecture through design. When brands bring practicality and positivity to people’s lives, they become a part of their lives. Behind every brand that has transcended crises, fashions and eras lies a great story, but often it sits dormant. That story just needs to be revealed and told, with patience, dedication and enthusiasm.
By creating an ongoing conversation with your audience we help you become a “love brand”. Our strategic thinking is driven by our clients’ aspirations and business objectives, to create simple, disruptive and efficient design.
Super regular has no specialist areas or sectors, as we believe a diversified client approach makes us more creative and agile.
Our goal is to help you to be successful.
SuperPlatform®
Align The brand and the compagny This is our tool to build, with you, the strength, trust, and appeal that your community needs to stay united and grow in a positive way. The SuperPlatform® mix Brand Platform (brand strategic compass) and your compagny Raison d’Être (from your personal convictions and aspirations). It’s a perfect tool to embody your vision by words and images and share it. A tool to define or redefine your organization and the resources you provide your teams to accomplish their mission autonomously and in the right direction. Moreover, each of you knows why you get up every morning.
Shortcut
We can go straight to the design. In case you have a Brand Platform or your strategic principles with the context, the problem statement, and your issue.
What we do
Strategy
Raison d’être (company’s ethical contract)
Brand platform (brand compass)
Visual Brand platform (brand territory)
Brand storytelling (on/on conversation)
Design
Art direction
Brand identity guidelines
Editorial charter
Environmental design
Event design
Booth design
Exhibition design
Website design
Logotype design
Typographic alpabet design
Photography concept
Film/video
Interactive
Naming
Print
Packaging
Signage
Storytelling
Brand pitch
Manifesto
Redactionnal charter
Wording
Naming
Tagline
Clients
Our business model enables us to work for global brands and small businesses alike.
Adidas
Beal
Botanic
Brandes
Casemate
Conservation du Patrimoine de l’Isère
Domaine des Hautes Glaces
Exsto Group
Direction de la Culture et
du Patrimoine
Eider
Fusalp
Giraudet
Glénat
Groupe SEB
Hérault Arnod Architectes
Imagie
Killy
Koné
Lange
Lapierre Bikes
Lion Sabatier
Mavic
Médecins 7/7
Moissonnier
Musée de l’Ancien Évêché
Opinel
Picnic en ville
Rossignol
Rowenta
Schneider Electric
Sifas
Sinequanon
Solar Decathlon
STGM
Michel Troisgros
Ville de Grenoble
Yuba Bicyles
Super Team
Small is beautiful. Our tiny agency was created in 2008. Super regular’s managing crew form a “light expedition team” for creative design. Rather « think tank » we prefer a « think-do » attitude. The agency operates as a network, with access to an array of complementary disciplines for tailor-made projects. We are driven by a single-minded idea : simple works best.
Eric Leprince
Art director & strategy
Super regular founder.
Les Belles Marques Alliance co-founder
Previously Freelance art director for Adidas cycling, Rowenta, Giraudet, Conservation du Patrimoine de l’Isère as main references from 1993 to 2009.
Senior Art director at Carré Noir Paris, junior art director at Style Marque Paris, Desgrippes BGC designer (Brandimage), Saatchi & Saatchi from 1987 to 1993.
Graduate from École Nationale Supérieure des Arts Appliqués et des Métiers d’Art Olivier de Serres Paris.
Brand territory art direction : Adidas cycling, Giraudet, Opinel, Botanic, Bioderma, Conservation du Patrimoine de l’Isère, Domaine des Hautes Glaces,
Fusalp, Éditions Glénat,
Grenoble École de Management, Killy, Lange Ski boots, Lapierre Bikes, Les vergers Boiron, Lion-Sabatier, Mavic, Troisgros, Rossignol ski, Michelin, Yuba bikes.
Brand platforms :
Lange ski boots, Blue star Silicones (Elkem), Stiplastic healthcaring,
Lion-Sabatier, Exsto,
Grenoble Ecole de Management, les vergers Boirons, T’Rhéa, Lacroix, Beal, Rhenus logistics,
ElementVet, Yuba bikes,
Domaine des Hautes Glaces.
Raison d’être :
Les Vergers Boirons, Exsto group, Beal.
Laurent Muller
Art director & strategy
Super regular contibutor for 10 years.
Les Belles Marques Alliance co-founder
Lecturer at the École Professionnelle Supérieure d’Arts Graphiques et d’Architecture of the Paris City Hall.
Main references : Arte, Canal+, Baron Philippe de Rotschild S.A, Flammarion, Hachette Filipacchi Presse, Jacques Garcia, Lanvin Parfums, SNCF, LVMH, Michelin, Philips…
Previously creative director at Paris Venise Design agency (Interbrand), art director at Concept Group and Desgrippes BGC (Brandimage) design agencies.
Graduated from the Beaux Arts school of Nancy – with congratulations of the jury. Lucien Quintard award of the Stanislas Academy.
Nicolas Boutherin
Strategy & prospective
Fondateur et Gérant d’Ideolding
Fondateur et Président de klokers
Fondateur et Président de Koppencap
Fondateur et Gérant Affordances
Directeur Général – Arpin
Directeur Général – Daesign
Chargé de Mission – CanalSatellite
Directeur du Développement – Groupe Canal+
Expert : OSEO 2008, INA 1996/97, Editions du Seuil 1999.
1ère mondiale : FIAC 1992, America’s Cup 1995, RSNA Chicago 1995.
Missions : JO Albertville 1992,
World Cup Val d’Isère 2009.
Design horloger : Observeur du Design 2018, German Award 2019
Formations : Sorbonne Université. Analyse Géopolitique
MoMA. Sémiologie des arts, design modernes et contemporains
Futuribles International.
Prospective Stratégique
Institut de Coaching International. PNL et Coaching
Minding International.
Strategic Innovation and Creativity
Skema Business School. Marketing Stratégique Systémique
Références : Canal+, ESA, DDB Apparel, Wedze, Tribord, Val D’Isère, Domyos, Louis Vuitton,
UTC Compiègne, Renault, Somfy, Bayer Santé, Decathlon, Richemont, Orange, Baouw, G2A, In&Motion, France Eclat…