Who We Are

We are value designers. Super regular dreams up fresh and efficient strategic brand design solutions for international companies, institutions and small businesses.

    • In a complex and fast-moving world, Super regular keeps identities clear and simple to keep you close to your audience. People need landmarks, compagnies and brands they can trust. We help you simplify their choices. 

    By sharing each internal or external stakeholder’s ongoing company or brand experience and working directly with their top management, we design flexible identities. Super regular helps brands boost their notoriety and succeed in their commercial endeavours.

    A brand is not merely a logo, it taps into feelings and emotions. A brand is defined not by marketing, but by individuals. People’s brand experience is our inspiration to built outstanding brand architecture through design. When brands bring practicality and positivity to people’s lives, they become a part of their lives. Behind every brand that has transcended crises, fashions and eras lies a great story, but often it sits dormant. That story just needs to be revealed and told, with patience, dedication and enthusiasm.

    By creating an ongoing conversation with your audience we help you become a “love brand”. Our strategic thinking is driven by our clients’ aspirations and business objectives, to create simple, disruptive and efficient design.

    Super regular has no specialist areas or sectors, as we believe a diversified client approach makes us more creative and agile.

    Our goal is to help you to be successful.

    What we do

    Strategy

    SuperPlatform®
    Compagny purpose
    Brand identity
    Brand pitch
    Brand manifesto
    Brand architecture

    Design

    Visual brand identity
    Art direction
    Brand identity guidelines
    Environmental design
    Event design
    Booth design
    Exhibition design
    Signage
    Website design
    Motion design
    Film
    Packaging
    Print

    Storytelling

    Brand storytelling
    Tone of voice
    Redactionnal charter
    Wording
    Naming
    Tagline

    Clients

    Our business model enables us to work for global brands and small businesses alike.

    Adidas
    Botanic
    Bioderma
    Brandes
    Casemate
    Conservation du
    patrimoine de l’Isère
    Domaine des Hautes Glaces
    Direction de la Culture et
    du Patrimoine
    Eider
    Exsto Group
    Fusalp
    Giraudet
    Glénat

    Grenoble École de Management
    Groupe SEB
    Hérault Arnod Architectes
    Imagie
    Killy
    Koné
    Lacroix
    Lange Ski Boots
    Lapierre Bikes
    Lion Sabatier
    Mavic
    Médecins 7/7
    Moissonnier
    Musée de l’Ancien Évêché

    Opinel
    O’Toit
    Picnic en ville
    Rhenus Logistic
    Rossignol
    Rowenta
    Schneider Electric
    Sfel
    Sifas
    Sinequanon
    Solar Decathlon
    STGM
    T’Rhéa
    Michel Troisgros
    Ville de Grenoble
    Yuba Bicycles

    Super Team

    Small is beautiful. Our tiny agency was created in 2008. Super regular’s managing crew form a “light expedition team” for creative design. Rather « think tank » we prefer a « think-do » attitude. The agency operates as a network, with access to an array of complementary disciplines for tailor-made projects. We are driven by a single-minded idea : simple works best.

    • Eric Leprince

      Eric Leprince

      Art director & strategy

      Super regular founder.
      Les Belles Marques Alliance co-founder

      Previously Freelance art director for Adidas cycling, Rowenta, Giraudet, Conservation du Patrimoine de l’Isère as main references from 1993 to 2009.

      Senior Art director at Carré Noir Paris, junior art director at Style Marque Paris, Desgrippes BGC designer (Brandimage), Saatchi & Saatchi from 1987 to 1993.

      Graduate from École Nationale Supérieure des Arts Appliqués et des Métiers d’Art Olivier de Serres Paris.

    • Laurent Muller

      Laurent Muller

      art director & strategy

      Super regular contibutor for 10 years.
      Les Belles Marques Alliance co-founder

      Lecturer at the École Professionnelle Supérieure d’Arts Graphiques et d’Architecture of the Paris City Hall.

      Main references : Arte, Canal+, Baron Philippe de Rotschild S.A, Flammarion, Hachette Filipacchi Presse, Jacques Garcia, Lanvin Parfums, SNCF, LVMH, Michelin, Philips...
       
      Previously creative director at Paris Venise Design agency (Interbrand), art director at Concept Group and Desgrippes BGC (Brandimage) design agencies. 

      Graduated from the Beaux Arts school of Nancy - with congratulations of the jury. Lucien Quintard award of the Stanislas Academy.

    This website is developed by Chris Gaillard & Hervé Valentin.
    Photographies are from Sébastien Secchi, Aurélie Jeannette, Vincent Hauzanneau, Hugo Demazière.