Our use of design as a strategic management tool is context dependent.
We combine rational and emotional to create value. We clarify and combine the company purpose from your beliefs and aspirations with your brand proposition, the reason why you are chosen, to get you in touch with your audience.
Acts not facts. A brand is never more beautiful than in people’s minds. A brand isn’t defined by marketing, but by individual experience. We all need trusted brands.
Human. Our strategic thinking is driven by our clients’ aspirations, human potential and business objectives, to design something that is simple, that embodies “for what” the compagny existe and “why” you are chosen. We are here to grasp your mindset, bring your vision to life and challenge your teams, so as to enhance your internal and external communication.
Most of the time, this approach will impact your organization and the resources provided, as well as the individual and collective behaviors required to execute the strategic plan. You will gain strength and resilience. Workshopping ideas with you is our main source of inspiration for a mould-breaking and creative strategy.
The SuperPlatform® is our tool - a unique method developed over more than 15 years, combining social, economic, political, and environmental sciences with creative thinking to create common understanding and value.
Commited. Super regular’s approach is very simple : using words and images we work both this two questions : “for what” the compagny existe and “why” you are chosen, from your compagny purpose and your brand concept to the contents design of your media communication. Super regular help you to boost your reputation and create value by connecting you with people life.
Stay in touch. The aim of this approach is to create a positive on going conversation with your audience, rather than stop-start dialogue, to capitalize and enrich this conversation according to the evolving context without losing your direction.
Agility. Our use of design as a strategic management tool is context dependent. Our process is an iterative one. We provide a bespoke service, usually structured around a three-year program and more.
We nurture your reputation by designing a rich brand experience from global Strategy. Design is the visible part of the iceberg but the essential part to bring your project to life and make it healthy in people mind.
SuperPlatform®
Compagny purpose
Brand identity
Brand pitch
Brand manifesto
Brand architecture
Visual brand identity
Art direction
Brand identity guidelines
Environmental design
Event design
Booth design
Exhibition design
Signage
Website design
Motion design
Film
Packaging
Print
Brand storytelling
Tone of voice
Redactionnal charter
Wording
Naming
Tagline
Adidas
Botanic
Bioderma
Brandes
Casemate
Conservation du
patrimoine de l’Isère
Domaine des Hautes Glaces
Direction de la Culture et
du Patrimoine
Eider
Exsto Group
Fusalp
Giraudet
Glénat
Grenoble École de Management
Groupe SEB
Hérault Arnod Architectes
Imagie
Killy
Koné
Lacroix
Lange Ski Boots
Lapierre Bikes
Lion Sabatier
Mavic
Médecins 7/7
Moissonnier
Musée de l’Ancien Évêché
Opinel
O’Toit
Picnic en ville
Rhenus Logistic
Rossignol
Rowenta
Schneider Electric
Sfel
Sifas
Sinequanon
Solar Decathlon
STGM
T’Rhéa
Michel Troisgros
Ville de Grenoble
Yuba Bicycles