Visual platform / Visual language
In 1970 Jean-Claude Killy launched his first technical clothing line designed specifically for skiing. The brand is now part of the Lafuma group’s mountain division (Eider, Millet and Killy).
Jean-Claude Killy embodies
the idea of constantly challenging oneself : he won 3 gold medals
at the 1968 Winter Olympics in Grenoble, achieved immense international success, drove
in the Le Mans 24 Hours in 1969, organised the Winter Olympics in Albertville, led the Patrouille de France aerial display team at the controls of an Alphajet, served as President of the Tour de France and the Paris Dakar, Member of the Board of Directors of Rolex… nothing can stop the man known as “the French Gentleman”.
Robert Redford, who played Killy in “Downhill Racer” in 1969
and again in “The Eclectic Horseman” in 1979, once said : “If I had to live my life as someone else, it would have
to be Killy”.
Super Regular has conjured up an aspirational brand identity to ensure the clarity of the message the manufacturer sends out.