Fusalp

2008 > 2012
visual identity / guidelines
art direction / print /

Having formerly been the world’s leading manufacturer of skiwear, famous for its figure-hugging ski pants, Fusalp decided in 2007 to revise its collections and raise the profile of its brand anew.

Fusalp’s prestigious past, the complete overhaul of its collections and its management’s enthusiasm and open-mindedness gave us the freedom to present a contemporary interpretation
of skiwear.

This interpretation, which takes into account the rapid evolution of snow sports in recent years, combines comfort, freedom of movement and style, both on
the mountain and about town.